"This inspirational book contains all you need to start writing and illustrating books for children. The opening chapter explores the essence of a children's book, from the initial idea, through target markets and common themes, to research and testing techniques." "The main section of the book focuses on developing your idea, from experimenting with media and drawing styles to developing rounded characters of all ages, awareness of stereotypes, and understanding the principles of page layout and storyboarding. Picture books, novels, graphic novels and non-fiction are all covered, with tips on avoiding patronizing your audience, writing dialogue and structuring your narrative. There is also information about paper engineering and novelty books, book jackets and how to find a subject." "Finally, there is a chapter of practical instruction in a range of popular illustration media and techniques, followed by a chapter detailing the realities of life working as a freelance illustrator and writer, from selling up your workspace to dealing with financial issues, copyright and promoting your work."--BOOK JACKET.